Max was born and raised in Reno, Nevada. He spent a few years living in the Bay Area playing college baseball, but the Sierras called him back home. His interest in the spirits industry first started in a brewery where he managed the bottling line and eventually became one of the head brewers himself. As a brewer, Max was the recipient of many awards, including bronze and silver medals at the World Beer Cup for his beers, as well as a bronze medal at the Great American Beer Festival. He prides himself in producing fine craft beer and is excited to switch gears into the fine spirits world.
While he has a passion for beer and spirits, his first love will always be baseball. Max is a devoted fan of all bay area sports teams and tries to go to multiple SF Giants and SJ Sharks games a year. In the summer you can find Max floating the river and attending outdoor concerts.